A big part of our service is to help our partners create a foreign exchange strategy that they are comfortable with, suits their business objectives and is effective. We believe that once we have concluded a strategy, it makes sense to stick to it and not deviate. The top FTSE100 companies all have strict policies in place when it comes to managing foreign exchange and we believe SME's should too. It takes the emotion out of handling currency which generally causes rash thinking and ineffective decision making; it leads to human error.
Our clients are generally Finance Directors and Business Owners as opposed to proprietary FX traders or quants (who often too get it wrong). We feel we can succinctly explain why and how a commercial business should be focussing on protecting their business from the volatility of the foreign exchange market, rather than speculating on it.